This may just be the best Black Friday yet for those that love those huge deals. This year the deals promise to be bigger and better because of the economic recession in the US. Since we have less money to spend retailers are hoping we buy more by lowing the price. Will it work? well we will soon find out. Chances are there will be a massive amount of shoppers like all the other years, but will they buy as much? That's the true question.
How has the economic recession shaped Black Friday ads this year? For those who don’t know, the Friday following American Thanksgiving is marked by tremendous sales which generally function to lure people to the malls and kick off the Christmas shopping season.
This year, however, the credit crunch is at the forefront of the minds of many Americans, so how will retailers cash in?
A ton of Black Friday ads have been uploaded on the web, giving insight into the harsh cut-back methodologies marketers are using to keep people shopping this holiday season, many offering very drastic price cuts.
“Despite the current state of the economy, the outlook for Black Friday is still good, and Dan predicts that we’ll see low low prices on all kinds of consumer goods from computer equipment and HDTV’s to power tools this year,” WalletPop says of an interview with Dan de Grandpre, CEO of Dealnews.com.
“Dan expects to see more couture and high end labels reaching out to consumers on Black Friday both online and in their brick and mortar stores as they experience the affects of a slowing economy.”
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